High street giants are to open two pop-up H&M Sports stores this summer stocking an exclusive limited edition sports collection in patriotic colours, as well as accessories and beauty products from the main collection.
The stores open in Covent Garden July 6 and Westfield Stratford City the following day, and remain open for ten weeks. The Covent Garden store draws inspiration from a school sports hall and features retro gym equipment, while the Westfield Stratford concept store is contemporary in design.